Altice has announced the appointment of Nicolas Petit as the Group Chief Marketing Officer in charge of B2C and B2B commercial and marketing activities, reporting to Michel Combes, Altice Group CEO.
Altice is a Netherlands-based multinational telecoms company, founded and headed by the French billionaire Patrick Drahi, with a presence in France, United States, Israel, Belgium & Luxembourg, Portugal, French West Indies/ Indian Ocean Area and Dominican Republic and Switzerland.
Nicolas will lead Altice's global marketing strategy, will coordinate B2C and B2B commercial activities and will manage the commercial launches of the new Altice brand.Nicolas Petit joins Altice from Microsoft Corporation where he lately held the position of General Manager, Global Marketing & Operations.
He previously held several leadership positions with Microsoft France, notably as Chief Operating Officer and Chief Marketing Officer and has been a key contributor to Microsoft fast paced digital transformation towards cloud and devices, said Altice.
Nicolas started his career in management consulting with Arthur D. Little, specializing in the field of telecom, media and Internet industries.Nicolas is an industry-recognized leader whose 15-year track record in strategy, marketing and sales has been recognized with more than 25 national and international awards.
Nicolas will be bringing a very large marketing and operations expertise and strong product management experience, spanning across consumer hardware and services, enterprise cloud, telecommunications and digital media & advertising businesses.
