PLDT, through PLDT Capital, has entered into a joint venture with Phunware, an Austin-based provider of Multiscreen-as-a-Service(MaaS) platform. The partnership is expected to enable PLDT's subsidiary, ePLDT to help accelerate the ongoing digital transformation of large enterprises and small and medium-sized businesses.
Phunware enables companies to engage seamlessly with their customers through mobile devices, from indoor and outdoor location-based marketing and advertising to content management, notifications and analytics, to indoor mapping, navigation and wayfinding. Its list of top-tier customers includes CBS Interactive, NBC Sports and Mandarin Oriental.
According to PLDT, the new partnership involves a total investment of $10 million that will enable ePLDT to market and exclusively distribute Phunware’s targeted mobile and multiscreen solutions in Southeast Asia.
Phunware claims that it currently supports more than 500 million monthly unique users globally on its multiscreen cloud platform, including branded application portfolios and infrastructure for hundreds of enterprise customers across more than 40 billion indoor and outdoor user events.
Phunware Chairman, Chief Executive Officer and Co-Founder Alan S. Knitowski.
With more than 70 million subscribers, PLDT instantly provides a large base of audiences and communities that will enjoy new and unprecedented levels of real-time engagement both indoors and outdoors across their favorite brands and venues. At the same time, we look forward to expanding PLDT’s product portfolio.
