Ireland's Eircom has officially unveiled a new name for the group, Eir. The creation of Eir is a €16 million project, involving a campaign that saw among others 1,700 new shirts, hard hats and hi-vis vests for staff and new external signage for its 63 stores. The consumer and business divisions will operate under the new eir brand, respectively, while the wholesale and network business units will operate separately under ‘Open Eir’, reflecting Eircom's commitment to an open access network. The e-suite of products, including eMobile, eVision and eFibre will be replaced by eir Mobile, eir Vision and eir Fibre respectively. The change to eir will also not impact Meteor, which will remain as a standalone brand within the eir Group.
As part of the rebranding program, the operator announced the launch of fiber broadband with speeds of up to 1,000Mb per second. With this, the new Eir emerges as a true quad-play provider with service offering that combines broadband, TV, mobile and landline. The operator also plans to introduce a first 24/7 broadband and TV technical support for customers to speak to an agent anytime, day or night to resolve any broadband or TV issues.