Eircom Carries Out €16 million Re-branding Exercise to Introduce Eir

Eircom Carries Out €16 million Re-branding Exercise to Introduce Eir Image Credit: Eir

Ireland's Eircom has officially unveiled a new name for the group, Eir. The creation of Eir is a €16 million project, involving a campaign that saw among others 1,700 new shirts, hard hats and hi-vis vests for staff and new external signage for its 63 stores. The consumer and business divisions will operate under the new eir brand, respectively, while the wholesale and network business units will operate separately under ‘Open Eir’, reflecting Eircom's commitment to an open access network. The e-suite of products, including eMobile, eVision and eFibre will be replaced by eir Mobile, eir Vision and eir Fibre respectively. The change to eir will also not impact Meteor, which will remain as a standalone brand within the eir Group.

As part of the rebranding program, the operator announced the launch of fiber broadband with speeds of up to 1,000Mb per second. With this, the new Eir emerges as a true quad-play provider with service offering that combines broadband, TV, mobile and landline. The operator also plans to introduce a first 24/7 broadband and TV technical support for customers to speak to an agent anytime, day or night to resolve any broadband or TV issues.

eir CEO Richard Moat
The new eir identity is dynamic and modern. It reflects our real ambition to become just that, a dynamic and progressive Irish organisation providing the high quality infrastructure and services the country needs and deserves. We are proud of our history and our origins, but the time is right to modernise. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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