MATRIXX Software, a leading provider of real-time enablement for Digital Services opens a new office in Dubai to support its business development activities in the Middle East region. The expansion is intended to serve Communication Service Providers (CSPs) based in countries in the Middle East, including UAE, Saudi Arabia, Egypt, Qatar, Bahrain and Turkey.
According to MATRIXX, CSPs in this region are experiencing an explosion in the usage of mobile data, driven by the proliferation of smart devices and the increasing popularity of online content, including mobile apps, among a growing base of mobile users. MATRIXX expects that the continuing trend in mobile data usage will see this segment surpassing the revenues of traditional voice and SMS service. In order to capitalize on this trend, CSPs are exploring new business models, capabilities, and services that can help them monetize their 4G investments, and are also on the lookout for new ways of delivering those services, including enhancing customer self-service capabilities directly from their devices. More importantly, leading CSPs will use these innovations and improved capabilities to drive their transition towards becoming Digital Service Providers, as part of their strategy to augment their revenues and cater for the evolving needs of today's mobile users, added MATRIXX.
Image Credit: Wikimedia Commons, EVO. from UAE