Wellesley-based Mobiquity, a mobile engagement provider creating innovative solutions that drive business value, last week announced an additional $5M in funding led by NewSpring Growth, bringing Mobiquity's total financing to date to $24 million.
According to a statement by Mobiquity, the additional funds will support the growing demand for it services and products and further develop its product innovations and technology frameworks, including its behavior change platform. The company has recently launched a new healthcare business unit devoted to researching, experimenting and developing healthcare-specific solutions.
"In the first half of 2014 we saw strong momentum for Mobiquity with explosive growth in the pharma and healthcare sectors. And the opportunity goes far beyond healthcare. Businesses across industries like financial services and retail are quickly realizing that meeting the mobile opportunity is not just about building a mobile app; it's about transforming your business. With our experienced team, expertise and best-in-breed technology, Mobiquity sits at the heart of this opportunity."
- Bill Seibel, Mobiquity founder, chairman, and chief executive officer
"With its strategic mindset, strong technical bench and creativity, Mobiquity is well-positioned as the partner to businesses looking to adapt to the compelling reality of the ubiquity of mobility."
- Mike DiPiano, managing general partner at NewSpring Capital
