DICE, the fast growing music discovery and events ticketing platform, recently announced it has raised up to $122 million in Series C funding. The round was led by new investor, SoftBank Vision Fund 21.
Since being founded in 2014, DICE has focused on remedying the opaque world of ticketing with its transparent 'fan-first' model and a mobile-first platform that has prevented scalping. The company's mission is to bring people together to enjoy shows. DICE makes it easy for fans to discover and buy tickets to live and live stream shows in seconds.
With the additional funding, DICE will significantly grow the company by expanding reach to artists, fans and venues, while hiring new team members, adding to its live stream offering, and launching an ambitious artist development program that will see the platform work with even more artists directly on their live strategy.
DICE has differentiated itself from competitors in its unique focus on repeat fans, and its Discovery algorithm is responsible for over 40% of tickets sold, hugely benefiting artists and venues.
In addition to physical events, at the start of the pandemic last year, DICE pioneered ticketed live streaming. Spanning music, arts and culture, DICE has powered over 6,400 live streams to date, spearheading a true hybrid future for the industry. Paid live streams gave artists direct access to fans and income around the world - to that end, DICE has set up a global network of incredible venues to allow them to broadcast their live shows to expand their reach and commerce capabilities.
Yanni Pipilis, Managing Partner for SoftBank Investment Advisers
Alongside the flexibility and security of seamless ticketing, the platform connects fans, artists and venues in a completely new way... We are excited to partner with DICE to help create remarkable event experiences for fans all over the world.
Phil Hutcheon, CEO and Founder of DICE
We're overhauling an unfair, inefficient system by pioneering a transparent, data-led, fan-first approach - building a scalable ecosystem that helps artists, promoters and venues thrive. To have SoftBank as a partner enables us to expand into every market.
