United Group’s Greek operator Forthnet on Wednesday announced that it is officially changing its name to Nova.
As part of the change – which aligns the company’s name with its consumer-facing brand – Nova is refreshing its visual identity to mark the beginning of a whole new era for the company and the Greek market.
Backed by 100-percent owner United Group, Nova is in the midst of a total transformation. United Group is the leading provider of telecommunications and media services in Southeast Europe, serving 11 million users and producing 55 channels across 8 countries.
Nova has historically been the biggest investor in pay-TV content in Greece with an annual expenditure of roughly €100 million. With the regional scale of United Group, the entertainment and sports offering of Nova will be stronger than ever.
As part of Phase 1 of its plan, United Group is investing an additional €50 million in the company through the end of the year. This comes on top of €150 million spent on the acquisition and restructuring of the business over the past six months. Phase 2 of United Group’s plan for Nova with a five-year horizon is now under development, said the company.
Panayotis Georgiopoulos, CEO, Nova
Investments are also being made to build new infrastructure, implement new technologies and IT systems, develop new products, reshape the Nova brand, and transform customer touchpoints. We are hard at work now developing great new products and services for customers.
Victoriya Boklag, CEO, United Group
We are building on the innovative heritage of the company and transforming Nova into a strong contender in the Greek telecom and media market – applying all of our considerable experience, expertise, and scale to do so.
