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Singapore's M1 Unveils New Brand Identity with Latest Bespoke Mobile Plans

Singapore's M1 Unveils New Brand Identity with Latest Bespoke Mobile Plans Image Credit: M1

Singapore's M1 last week unveiled a refreshed brand identity, supported by a full digital transformation. This marks the rebirth of M1 with a reinvigorated goal to become Singapore’s first digital network operator and transform the way customers engage with M1.

Inspired by the golden and magical hour of the day, the refreshed corporate colour symbolises that the best time is here for M1, while the ‘M’ in the new M1 logo represents the heart of the new brand, which is ‘Made-to-Measure’. It reinforces M1’s commitment to being a customer-centric company, delivering bespoke products that are tailored to meet the specific needs of its customers. 

 

Following the success of ‘One Plan – You Build It’, Singapore’s first made-to-measure mobile offering of this nature which was launched in 2019, M1’s newest Bespoke mobile plans aim to take personalisation to greater heights. The new M1 made-to-measure Bespoke mobile plans - Bespoke Flexi, Bespoke Contract and Bespoke SIM - can be customised in just three simple steps to fit every user’s individual needs.

As part of M1’s digital transformation, M1 is also revamping its digital experience across all touchpoints. Enhancing its in store experience, the refreshed M1 Shop will offer an interactive store layout and in-store virtual ambassador, Megan, to engage walk-in customers and provide assistance with personalised recommendations.

M1 said its digital transformation is enabled by its future-proof new technology stack which is able to integrate all aspects of its systems onto one digital platform.

Manjot Singh Mann, CEO of M1
In the past 25 years, M1 has successfully established itself as a leader in Singapore’s telecommunication industry. We have pioneered many firsts and gone through various cycles of disruption, but this is by far the most significant in terms of both scale and potential. Today, we are doubling down on innovation and radical growth in our technology infrastructure to stay ahead in the digital landscape. 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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