Wayra X, Telefónica’s 100% digital global hub, announced that it has invested in Nannyfy, the edtech (education technology) platform where children can enjoy online content directed by nannies, experts in different subjects, together with other children of the same age.
On the platform, children between the ages of 3 and 12 can access NannyFun, the new digital learning method developed by the startup that offers monthly courses and daily activities.
Under this method, fun, interaction and virtual care are combined so that the youngest in the house can progress hand in hand with expert nannies. Under a subscription or pay-per-use model, Nannyfy provides children with quality, age-appropriate content designed by validated nannies who are experts in the field and care, ranging from certified teachers to artists or scientists. In addition, Nannyfy allows them to interact with other children in a safe way, so they can socialise while learning and having fun.
However, this has not always been Nannyfy’s business model. The startup was previously a website where parents could look for a nanny to come to their home. It arose when Claudia de la Riva, CEO and founder of the startup, was unable to find a reliable and experienced nanny for her daughter because there was no online platform that covered this need. However, with the arrival of Covid-19, she had to realign her proposal, digitise the processes and become a pioneer in virtual learning and childcare.
The results were quick to follow: the platform is growing by an average of 48% per month in terms of sign-ups and video views have increased by an average of 111% per month over the last three months. Nannyfy is also a partner of Airbnb Experiencies. Its reach in the United States and Latin America is growing steadily.
