Saudi Telecom Company (STC) announced the launch of the new branding of the company in Saudi Arabia, Kuwait and Bahrain, aligning with the company's strategy for digital transformation and customer experience enrichment.
It is expected that the new branding will boost the value of stc as one of the most valuable brands in the Middle East. Further, the name of 'VIVA Kuwait' and 'VIVA Bahrain' were also changed to stc, in a uniform manner and in conjunction with the launch of the new branding of the company.
As a world-class digital leader providing innovative services and platforms to customers in the MENA region, the brand evolution reiterates stc's vision of leading the change and paving the way into the future for generations to come.
In Bahrain, the new identity was unveiled at a special launch event attended by stc Bahrain employees, as well as the media professionals and social media influencers. Celebrating the launch of its new identity, stc Bahrain introduced exclusive offers for its subscribers for limited time period which includes a special international roaming offer without any fees charged to customer traveling to Saudi Arabia and Kuwait. Also, stc Bahrain postpaid and prepaid customers can benefit from free calls when calling Saudi Arabia and Kuwait for a limited time offer.
Eng. Nezar Banabeela, CEO of stc Bahrain
As the fastest-growing and the most innovative telecom operator in the Kingdom, we continue to invest in next-generation technologies and service the varied needs of our customers with innovative products and solutions.
