Banglalink announced that a digital literacy pilot program jointly conducted with the GSMA in the areas inhabited by people with relatively low digital literacy has witnessed a significant impact of digital skills training on adoption of internet services.
Conducted over a three-month period, the pilot program was aimed at providing customers with basic digital literacy training and then assessing how they used mobile internet.
Under the program, Banglalink Sales and Service Point (BSSP) sales agents in selected areas were trained so that they could offer the basic internet training to customers having no or low digital literacy using the Mobile Internet Skills Training Toolkit (MISTT), a guide developed by the GSMA Connected Society program. The toolkit helps a trainer demonstrate how to use common applications (e.g. WhatsApp, Google and Facebook), keep track of data consumption and ensure safe use of internet on mobile phones. A total of 117,000 customers received training from 3,200 BSSP sales agents.