fonYou announced a new office in Nigeria, where more than 30 million new mobile subscribers are expected to come online by 2025.
With 190 million people, Nigeria has the largest population of any country in Africa. According to the GSMA, Nigeria has a mobile penetration rate of about 90 percent; however, 85 percent of the market lacks access to digital payments. This means that mobile service is disrupted for customers until they make a cash top-up for data and voice at a physical store location.
A major tier-one African mobile carrier recently began integrating fonYou’s Artificial Intelligence (AI)-based iCarrier solution to give subscribers uninterrupted access to voice and data. Even those without a credit balance will be able to enjoy a seamless and frictionless mobile experience.
fonYou’s iCarrier Data platform incorporates AI and machine learning using behavioral analytics to analyze subscribers’ past behavior, purchase history and payment capacity in real time. It creates a customer map that generates a deep understanding of each customer profile. Operators can utilize these insights for client retention purposes by offering hyper-personalized products and one-to-one, multi-channel engagement through IVR, SAT push and microsites.