JD Digits has made a strategic investment, through a capital increase in Smart Steps Digital, a big data venture owned by China Unicom and Telefónica.
JD Digits was established under JD.com and engages in five major sectors, including digital finance and smart city. It has realised the 'three-end integration' of personal, enterprise and government in the customer base. China Unicom and JD Digits will strengthen the alliance, build the industry ecology, and promote the digitization, networking and intelligence of the industry, which will provide comprehensive support for Smart Steps.
Smart Steps has built up a powerful mobile data processing platform and independently developed 10 product platforms under its propriety research. It focuses on 4 key areas and has served anumber of ministries, over 300 urban planning projects, well-known enterprises and universities, and hundreds of leading Chinese corporate customers.
At a new starting point, Smart Steps will focus on 'demographic+' big data, connecting human, objects and enterprises while positioning to become a comprehensive smart data technology service provider. First, it creates connection, connecting 3 major shareholders, customers and partners and serving as therouter of multiple data sources, industry expertise service provider and symbiotic partner of the industry.
Second, it offers applications, ranging from demographic, consumption, Internet of Things (IoT), to big data of industries, creating integrated applications and special products with differentiation. Third, it delivers smart services, offering from “insight of the past” to “predicting the future” and leveraging AIto break through the data ceiling. In the near future, Smart Steps will progressively roll out series of products, including urban “10-degree analysis” SaaS application, smart site identification – insight andmarketing, smart technology open platforms.
This strategic investment by JD Digits represented another successful breakthrough of mixed-ownership reform at China Unicom.