HYLA will run the program end-to-end on behalf of the fifth largest carrier in the U.S. The program will use HYLA’s technology, analytics and logistics solutions, to ensure U.S. Cellular’s customers receive the best possible trade-in values for their pre-owned mobile devices.
U.S. Cellular will use the trade-in program as a strategy to stimulate upgrades to new smartphones. Customers who trade-in their old smartphone will get money back, which can be used to subsidize the purchase of a new smartphone. The trade-in value can also be applied towards accessories and other store purchases.
HYLA’s analytics technology will enable U.S. Cellular to recover the latent value in devices at the optimum time, providing the customer with the best trade-in price. Using its industry leading Analytics and Asset Value Recovery systems, HYLA will help U.S. Cellular repurpose these devices to find other viable uses for them including re-use in secondary markets.