HYLA Mobile announced they are launching a new trade-in program in all of U.S. Cellular’s stores.
HYLA will run the program end-to-end on behalf of the fifth largest carrier in the U.S. The program will use HYLA’s technology, analytics and logistics solutions, to ensure U.S. Cellular’s customers receive the best possible trade-in values for their pre-owned mobile devices.
U.S. Cellular will use the trade-in program as a strategy to stimulate upgrades to new smartphones. Customers who trade-in their old smartphone will get money back, which can be used to subsidize the purchase of a new smartphone. The trade-in value can also be applied towards accessories and other store purchases.
HYLA’s analytics technology will enable U.S. Cellular to recover the latent value in devices at the optimum time, providing the customer with the best trade-in price. Using its industry leading Analytics and Asset Value Recovery systems, HYLA will help U.S. Cellular repurpose these devices to find other viable uses for them including re-use in secondary markets.
Jay Spenchian, SVP, Marketing, U.S. Cellular
This program provides our customers with an enhanced phone trade-in experience and they receive credit in exchange for their old smartphone. Customers may use the credit for a new model smartphone. We strive to deliver the best service for our customers and ensure they have the latest technology.
Biju Nair, President and CEO, HYLA Mobile
Trade-in programs offer a great mechanism to incentivize individuals to not only buy a new device, but also additional products and services such as accessories and device insurance. These programs are an important tool for operators to retain customers, improve their NPS, and increase revenues.
