Mavenir Intros RCS Business Messaging Partner Program to Enable MNO’s A2P Revenue Growth

9 months ago
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Mavenir Intros RCS Business Messaging Partner Program to Enable MNO’s A2P Revenue Growth Image Credit: Mavenir

Mavenir announced its RCS Business Messaging Partner Program with 15 confirmed partners which includes IMImobileInfobipSyniverse and tyntec.

The Mavenir RCS Business Messaging (RBM) solution enables brands, aggregators, content providers, enterprises and MNOs to monetize RCS messaging technologies and provide rich, multimedia end-user experiences from the native messaging application on mobile devices.

This global partner program is focused on accelerating the adoption of RCS multimedia messaging by creating a community of industry leading messaging partners to provide MNOs with a compelling business-to-consumer (B2C) messaging channel and become the platform of choice for advertisers, brands, content providers and enterprises to deliver messaging.

MNOs benefit by leveraging an ecosystem of pre-integrated partners that allows them to generate revenue from business messaging quickly and with a broader range of services to the enterprises and brands. MNOs can develop new business models to strategically position themselves to compete against OTT business messaging offers with a clean channel and single point of integration, while retaining control of the relationship with the brands, the aggregators and the end users, says Mavenir.

Guillaume Le Mener, SVP, Mobile Enterprise Solutions, Mavenir
We are providing MNOs with a certified and trusted ecosystem of partners that provides diverse enablers such as chatbots, artificial intelligence (AI), natural language processing, mobile payments, shopping carts; or even interconnection, rating, settlement and clearing services.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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