Telefónica Deutschland extends sales channel partnership for O2 products with MediaMarktSaturn Deutschland, Germany’s leading company for consumer electronics, by another five years.
MediaMarktSaturn has been an important indirect sales partner for Telefónica Deutschland for many years and both companies celebrate their 20th anniversary this year.
With the extended partnership, customers can continue to purchase mobile plans from O2 at more than 430 MediaMarkt and Saturn stores as well as via their respective online shops. In addition, both partners intend to expand their existing cooperation, in particular in the online segment.
The two companies are also expanding their partnership in regards to the mobile offering of MediaMarktSaturn’s own brand “SuperSelect.” MediaMarkt and Saturn have marketed this brand since 2015.
With more than 430 locations in combination with two strong online shops, MediaMarkt and Saturn reach hundreds of thousands of potential customers throughout Germany every day. The multichannel business of the two electronics retailers thus also provides Telefónica Deutschland with extremely important access to customers. The now agreed expansion of the partnership in particular for online sales, directly enhances the success of the omnichannel strategy that Telefónica Deutschland is consistently embedding within the company.
Wolfgang Metze, Chief Consumer Officer, Telefonica Deutschland
MediaMarktSaturn is the ideal partner for selling our newly positioned O2 products thanks to its broad reach and recognition.
Mirko Nagele, COO, Purchasing and Supply Chain, MediaMarktSaturn Deutschland
The customers receive an all-round carefree solutions package from a single source – from products and accessories to mobile services and perfectly tailored mobile call and data rates. In particular our own mobile brand is an important component that we will continue to expand.
