Telia Invests in Location Data Services Startup Unacast

16 February 2018
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Telia Invests in Location Data Services Startup Unacast Image Credit: Unacast

Unacast, the leading contextual and transparent location data platform, has raised $17.5 million in a new funding led by a number of new investors including Telia, a leading European telco.

Founded in Oslo, Norway and now headquartered in New York City, Unacast is on a mission to understand human movement and behavior in the real world, empowering companies across a wide range of industries to better understand how people move, act and behave while maintaining and protecting user privacy. 

Unacast data can be applied across a wide range of industries and use cases. Most recently, Unacast partnered with TVadSync, creators of a TV Audience Platform, to help them connect the dots between TV, digital and offline through opportunities like linking brand TV spots and online video interaction to audience location visit propensity and understanding the location behaviors of TV audiences. 

Other use cases across industries range from retargeting and attribution for marketing technology providers to foot traffic trends that inform market predictions and population behavior insights for research reports. 

Unacast will be expanding its global presence while maintaining the Nordic values of quality and transparency that have always been at the heart of its business, product development and working culture.

The latest round of funding will be dedicated to continually improving the company’s overall data quality, ensuring that Unacast is representing real-world behavior data as accurately and transparently as possible.

The company plans to invest heavily in product and innovation in 2018, while continuing to make strategic hires to strengthen its leading position.

Brendan Ivew, Head of Division X, Telia Company
By investing and forming a partnership between Unacast and Division X, Telia’s unit for emerging businesses and innovation hub, we can combine our datasets and offer real-time and richer insights to support a wider range of customer needs.

Thomas Walle, CEO and co-founder, Unacast 
Our goal is to understand how people move about the real world, and present the best possible contextualized data so that businesses can build better products and make better decisions. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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