AT&T said Friday it would launch an advertising and analytics unit ahead of the completion of the $85.4 billion Time Warner merger deal.
The new unit will leverage AT&T's unique customer data and growing content assets.
The Operator has named GroupM North America CEO Brian Lesser as head of the new business unit. Lesser will be CEO of the business and report to AT&T Chairman and CEO Randall Stephenson.
GroupM is the world’s largest media investment management organization, which applies data and technology to maximize the value of advertising for many of the world’s largest companies.
Randall Stephenson, CEO, AT&T
Once we complete our acquisition of Time Warner Inc., we believe there is an opportunity to build an automated advertising platform that can do for premium video and TV advertising what the search and social media companies have done for digital advertising.
Brian Lesser, Incoming CEO, Advertising and Analytics Business, AT&T
Advertising is evolving from broad messages delivered through traditional media channels, to customized, individual content coordinated across all connected devices. AT&T has amazing assets for creating engaging advertising experiences for consumers.
