Orange announced creation of a new entity, Orange Content to drive the Group’s policy, strategy and investment in content business, with investment over the next five years totaling to $100 million Euros to produce its own TV series.
The new division which will combine content production and distribution, will bring together a large part of the current Content Division; the subsidiaries comprising Orange Studio, OCS and OPTV (Orange Prestations TV). It will provide assistance and support to the countries in which Orange is present and will continue the strategic intelligence work which is already in place.
This new entity will report directly to Stéphane Richard with a two-person senior management team: David Kessler, Director, and Serge Laroye, Deputy Director. As of 1st September, Orange Content will have five key functions:
1. Strategic intelligence, interpreting of trends and the movements of industry players in order to identify opportunities for the Group and its countries
2. Acquisition of rights both through the negotiation of distribution agreements and agreements on premium rights or with Studios. Orange Content will also provide support to the countries in these areas
3. The management and development of a production/publishing unit bringing together Orange Studio and OCS or any other upcoming entity responsible for editing and production
4. Creation, evaluation and implementation of proposals on new formats, new usages and innovative solutions in the field of content, with the Group's various internal stakeholders and external partners
5. Monitoring the development of the countries’ content turnover through strategic planning, collaboration with the countries and the implementation of joint action plans, as well as the development of their profitability. The commercial and operational activities of distribution and content aggregation are located within each national entity, including for Orange France.
The strategy that will be implemented, particularly in the Europe region, will build on what has been developed in recent years: giving priority to the widest possible distribution of the best content offers on the market, and investing in cinema and series via OCS and Orange Studio.