European and U.S. cable and telecom giant, Altice recently announced a new unified global strategy, representinga new step in the Group’s evolution to strengthen its industrial and operational platform.
This follows Altice’s transformation into a leading transatlantic telecoms, content and advertising company serving more than 50 million customers around the world.
As part of the strategy, France's second-largest mobile operator SFR will be rebranded as Altice by the second quarter of 2018. This is also incude the company's other subsidiaries such as Portugal Telecom, Cablevision and Suddenlink in the US.
Altice said as part of the new global and multi-local branding strategy, it will transform from a holding company with a collection of different assets and brands around the world, to the establishment of one unified global group with one single brand – Altice – that reflects the international and digital nature of its business while reinforcing Altice’s multi-local knowledge and experiences.
With both global and local scale, the new brand strategy will increase productivity and generate efficiency savings in marketing spend, creative, media buying and other related functions. The savings will enable continued investments in the businesses, said the Operator.
Michel Combes, CEO, Altice
One group with one brand, Altice. Altice is today entering a new era, following its transformation into a global leader in telecoms, content and advertising.
