This World Cup season, we see the convergence of three biggest phenomena happening on the planet - the explosion in mobile data, the proliferation of smart mobile devices and the craze for football. Being young, connected and football crazy means only one thing - that this season, the mobile device, either the smart phone, tablet or phablet is going to double up as the World Cup companion bringing all the latest news and update from the event.
While the luckiest few fly over to the streets of Brazil to capture the event with their own eyes and those lucky others catch the games in the comfort of their homes, the unfortunate many who are confined to their office cubicles and other work places will have to make do with replays of the games they missed and delayed access to the scores and news on the event. This season however, all this is changing very fast. FIFA has rolled out the official FIFA World Cup App, which captures everything from the event and relays in to mobile users all over the world.
The App, that comes with full coverage of every game that is played as well as the breaking news and exclusive interviews, also features information of the teams, players, scores and schedules, delivered in text, photos and videos. In addition, the App allows users to be part of the World Cup by being able to vote for the Man of the Match in each of the 64 games and stand a chance to win the actual kick-off ball from the matches. The App also enables users to share their views with fans from around the world during the games and access the online games available at theFIFA.com Club, including Fantasy, Dream Team, Your XI, Predictor and more.
Based on a statement from FIFA, there are already 25 million downloads of the app, with USA alone making up 22.7%. FIFA also said that the USA spends more time engaged with FIFA's digital content, which includes all of FIFA's digital platforms, than nearest rivals Brazil, Germany, England and France put together.