PCC Mobile Broadband spoke to Abhay Doshi, VP Product and Marketing, Flytxt on how Communication Service Providers are able to levarage on their repositories of big data to create value for their businesses and subscribers. According to Flytxt, the explosion in mobile data and the rapid increase in mobile content has resulted in CSPs becoming data factories, generating truck loads of big data and small data that await to be translated into 'smart data' which can then fuel various initiatives for internal and external monetization.
According to Abhay, CSPs are able to derive at least 10% value from their big data, and this value is directly proportional to the quality and depth of analytics that is performed. Abhay emphasized that it is important for CSPs to have a single multi-dimensional integrated analytics technology that is able to run all form of analytics on all type of data.
The full video of the interview entitled 'Mobile Data Explosion:Challenges and Opportunities for Big Data' is published as part of PCCMB's Q&A Series.