PCC Mobile Broadband has released its next Strategy Article entitled 'Mobile Operators and Digital Services: How Big Data Perfects the Equation' next week. The two part Strategy Article discusses the rise of personalized and customized digital services and how Mobile Operators’ big data advantage will enable them to emerge as leaders in the digital services sphere. Businesses are engaging big data analytics to deliver greater insights on their operations and are employing more innovative methods to assemble large amounts of relevant data from multiple sources, perform advanced analysis and produce relevant insights that will help drive their businesses. Mobile Operators will be capitalizing on big data in an even bigger way with their huge advantage in accessing large amounts of highly relevant data and their ability to use the data to push next generation mobile services, in particular personalized and customized digital services.
'What Mobile Operators would have realized is that the first generation big data is just the tip of the iceberg. More and more data is becoming increasingly relevant for Mobile Operators as they make foray into new business verticals. When all these data is pooled together, Mobile Operators will be looking at colossal amounts of information that if rightly mined, used and translated will drive their product innovations, sales and marketing strategies and rake in future revenues.' Read More