EXECUTIVE DEVELOPMENT PROGRAM
Telecom Digital Services:
Development and Monetization Strategies

CONTACT US

For enquiries, please contact ariana.lynn@thefastmode.com.

This Course is part of The Fast Mode Executive Development Program. For the full list of courses under this program, click here.

The following are the details of this Course.

OBJECTIVE

  • To understand the landscape and current state of operator digital services
  • To understand the formulation of business strategies for developing these services in the 4G and 5G era
  • To acquire an understanding of how these services are deployed in terms of the development of ecosystems, delivery models, market segmenting and customer targeting
  • To acquire basic level understanding of the technology platforms and technical capabilities required to drive the development of these services
  • To obtain insights on similar initiatives by Operators in the region and globally

COVERAGE

  • Current State Analysis of the Global & APAC Telecom Operator (Operator) Digital Services Market including coverage of current trends and future projections, market verticals, market leaders and most commonly deployed services
  • Operator Digital Services vs Over-the-Top (OTT) Service Providers
  • Differentiating Operator Digital Services and Digitalization Plans
  • Modelling of Operator Digital Services using The Fast Mode’s proprietary ‘Feature Stack’ model
  • Technology Strategy for Enablement of Operator Digital Services
    • Business Support Systems (BSS) & Policy and Charging Control (PCC) Systems – enabling additional of new services quickly, enabling convergent billing and enabling multi-play services
    • Enhancements in Radio & Core Networks for IoT/M2M services – enabling a wide range of new services such as smart home, connected car and smart city applications
  • Business Strategy for Operator Digital Services
    • Market Segmentation
    • Pricing
    • Marketing/Promotion
    • Omni-channel
    • Operator- Content Provider Partnerships
  • Additional Topics, if necessary based on the profile of attendees

METHOD OF TRAINING

  • Presentations
  • Workshop-Style Case-Study Analysis with Facilitation
  • Pre-training Assignment

PREVIEW

CASE STUDIES

  • Video, Music and Entertainment
  • Mobile Financial Services
  • Mobile Health Services
  • M-Commerce
  • Advertising
  • On-Demand Information & Booking Services
  • Gaming Services
  • Smart Home and Connected Living
  • Consumer Cloud Services