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In today’s digital world, the more trust a user has in a service, the more likely they are to buy it. At the same time, digital service providers seek to monetize their investment in security through the provision of cloud-based managed security services. In the era of 5G, flexible security isn’t just going to be a ‘nice to have’ - it will be a business essential.

Monetizing 5G

Not only is the security of a service an essential trust building block, it is also a growing business opportunity for digital service providers. That’s because 5G network slicing will enable a company to offer highly-tailored services that can help them win the business of a wide range of new customers in a variety of industries. An opportunity to monetize will come by offering different and flexible security levels matched to the needs of the service delivered by a network slice. Put frankly, a gaming service network slice, for example, does not need the highest levels of security that are essential to protect life-or-death public safety communications.

Four capabilities of strong 5G security

To protect 5G services and the accelerating growth in connections, service providers need a new approach to security. Essentially, there are four key requirements to keep in mind - adaptability, integration, automation and rapid-response.

The first requirement calls for 5G security to be adaptable enough to meet the increasingly sophisticated techniques of cyber-attackers. Hackers often dynamically tweak their attacks in real-time or near real-time. With this in mind, a company’s defenses must, at minimum, be able to respond at least as quickly as they can attack.

Secondly, a cybersecurity platform must integrate all the different security tools and systems in a service provider’s armory, all of which generate a huge number and variety of alarms. The time it takes to respond and begin the fight back against a hacker will be reduced by having a centralized, single view for orchestrating the entire security environment, supported by data analytics to identify real threats from false alarms.

In particular, automation is vital to increase the speed of response and to tackle the growing workload facing security teams. Did you know that 33 percent of incident response time is spent on manual processes? It won’t be a surprise then to know that manual processes simply cannot be scaled up to meet the rise in threats that will inevitably accompany the growth in 5G business.

Don’t let them dwell

When it comes to the fourth requirement - rapidity - one of the most important success factors in security is reducing the dwell time. This is the length of time a hacker goes undetected, should they breach first-line security to gain access to the network. The longer amount of time they have, the more chances they get to hunt around the network for valuable data to steal. With adaptability, analytics, machine learning, orchestration and automation, a hacker’s dwell time can be cut by as much as 80 percent.

While an effective first line of defense of firewalls and other measures will stop nearly all hackers before they can even get into a network, a few attacks will inevitably get through. But with rapid, automated and smart detection and response, even these breaches can be tackled to protect customer data.

An end-to-end 5G security solution is able to deploy all these measures and more. Together, these capabilities can help digital service providers to build trust in their customers and ensure exciting, new 5G services are as secure as possible. But don’t wait for 5G rollout to begin exploring flexible security options - the time is now. 

Published in Expert Opinion

Sprint announced it will offer VMware Workspace ONE and AirWatch Express solutions designed to help companies manage and better secure devices, apps, and access through the cloud or premise-based software.

These solutions are ideal for companies that are embracing the benefits of mobility and dealing with the challenges that mobility brings, especially ensuring employees have access to the app they need to be productive and that their company data remains secure. 

VMware Workspace ONE offers robust management capabilities plus simple access to employee apps across all device platforms. AirWatch Express is designed for smaller businesses that need simplified device management. Sprint said it is the first U.S. carrier to offer AirWatch Express alongside Workspace ONE to its customers.

Both Workspace ONE and AirWatch Express are designed to  empower employees by providing access to the tools they need on their devices while helping to protect valuable company data by managing and enforcing company policies, access to applications and data , and ultimately, if a device is lost or stolen they can remotely lock the device and wipe the data. 

Ivo Rook, SVP, IoT & Product Development, Sprint
With the explosion of mobile computing in today’s business environment, it is more important than ever for businesses and their employees to have a simpler way to manage all applications and devices within their networks. Providing companies with platforms to effectively manage every kind of device will save time and resources, enable smarter business decisions, and allow easier configuration from remote locations.

Tru Optik announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace.

Tru Optic is a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV). The Company claims it is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.

The OTT Data Marketplace is synced to Tru Optik’s OTT Household Graph of more than 75 million homes, representing over 90 percent of U.S. viewers of ad-supported OTT content. Tru Optik clients – including demand-side platforms, supply-side platforms and publishers – will have access to Oracle’s data for audience building across their CTV and OTT inventory.

At a time when legacy online advertising platforms are scrambling to adapt their technologies to CTV, many are taking shortcuts by targeting CTV households using individual-level data, collected from portable devices such as cell phones and laptops. This “apples & oranges” approach mischaracterizes households, leading to targeting inaccuracies. It can also result in the same user being associated with multiple households (because their portable devices are active away from home), further eroding targeting accuracy.

Tru Optik’s “OTT first” approach is anchored in household-level signals – including CTV device signatures – that ensure high-fidelity targeting and measurement across all OTT screens. A notable feature of Tru Optik’s system is that it also works in reverse. Consumers can opt out, via OptOut.TV, from receiving interest-based or behaviorally-targeted OTT advertising from Tru Optik clients and partners across all OTT devices in a home.

Andre Swanston, CEO, Optic
It is humbling to be the first connected TV-focused data management platform to build an integrated audience solution with Oracle Data Cloud. This is a huge step forward for the entire TV industry. Oracle Data Cloud’s audience will give us the ability to leverage the best of digital advertising capabilities to make TV more valuable and performance-driven.

Chris Langel, VP, Partnerships, for Oracle Data Cloud
Oracle Data Cloud wants to allow our data to help advertisers reach the right consumers across every channel, platform, and device, so we’re delighted to work with Tru Optik to integrate our data across their OTT/CTV platform.

Published in Technology & Solutions

Fortumo announced that it has connected its Trident Bundling Platform to PayRead, its newly launched mobile identity and payments solution for digital publishers.

Publishers can now bundle their products with mobile operator postpaid and prepaid plans as well as with other digital service providers through PayRead in order to acquire new customers and convert them into subscribers.

Product bundling allows digital publishers to package their offers together with other companies’ services and incentivize users to sign up through promotional offers such as trials or discounted pricing. In exchange, the other party in the bundling partnership offers access to its customer base and marketing channels to increase the publisher’s visibility.

PayRead makes launching such partnerships scalable by managing the user authentication, entitlement and billing processes. Because the platform is integrated with 350 mobile operators and dozens of digital service providers globally, publishers do not need to spend time on partner prospection, onboarding and integrations.

Digital service bundling is frequently used in the music and video streaming industries, where companies use telco bundles to acquire new users. Telcos in return use bundle offers to upsell existing customers to premium service packs and convert prepaid subscribers to postpaid. Today, partnerships between network operators and streaming service providers are live in almost 80 countries. Recently, Fortumo announced that its bundling platform has been deployed for Amazon.

Bundling brings an additional benefit to digital publishers on the PayRead platform, who were previously able to authenticate users for sign-up through their mobile identity (phone number) and use the same identity to charge them for premium subscriptions or microtransactions for individual articles.

Andrea Boetti, Head of PayRead, Fortumo
Bundle partnerships help digital publishers target new audience pockets who they are unable to reach on their own. For consumers, bundles offer a simple way to get access to premium offers through a service they already use; whether through their telco plan or together with a streaming service.

A1 Slovenija is deploying Nokia's FastMile 4G receiver to bring high-speed internet and digital TV services to areas that currently have zero or very limited broadband access.

Using Nokia's FastMile solution, A1 Slovenija will be able to leverage its existing mobile network to deliver a fixed wireless access service to customers.Nokia FastMile receiver enables operators to deliver ultra-broadband access to customers over a wider area using very-high-gain outdoor receivers that improve spectral efficiency by 4-5x versus indoor antennas. 

Nokia's FastMile receivers are equipped with Automatic Beam Alignment (ABA) to help establish an optimal connection to cell sites.  With ABA, operators can deliver higher broadband access speeds to end-users while ensuring a more consistent performance at the cell edge that lowers radio access network (RAN) costs.  Customer self-installation is facilitated with an application which walks users or technicians through the entire process.

A1 Slovenija will use Nokia's FastMile solution to quickly deliver a new service called A1 Lite to customers. The service will be available to users in two A1 Kombo Lite subscription plans which include a broadband access service that brings customers up to 40 Mbps along with a digital television service that provides hundreds of standard and HD channels. 

The new A1 Lite service will first be deployed in the municipalities of Trzic, Sentilj, Kungota, Pesnica, Crnomelj, Semic and Metlika, before expanding to other towns in Slovenia.

Jure Bohinc, Value & Proposition Director, A1 Slovenija
In the past two years, A1 has already made it possible to access high-speed internet over its mobile network, and now we are using Nokia's FastMile FWA solution to launch the new A1 Lite service to bring high-speed internet and HD TV with time-shift features.

Sandra Motley, President of Nokia's Fixed Networks
FWA technologies like Nokia's FastMile solution give mobile operators the flexibility to use existing wireless networks to deliver fast, reliable ultra-broadband access to homes and businesses. FWA complements more traditional fixed access solutions and is an important tool in helping operators connect more people sooner.

Published in Technology & Solutions

Tele2 announced that its Fixed and Mobile Technology organizations will be merged into one unit, led by Thomas Helbo, today EVP Technology Fixed at Tele2.

Thomas Helbo has long experience within technical strategy and development. Since Thomas started as CTO at Com Hem in 2016 he has successfully led the technical organization at Com Hem through a major change journey. Prior to that Thomas was CTO at Stofa in Denmark, and Chairman of the Danish electronics industry association. 

As a result of the new organizational structure for the combined technology organization, Thomas Björklund, currently Executive Vice President Technology Mobile, will leave Tele2 in the end of June 2019. Thomas has been at Tele2 for 22 years and played a crucial role as he has held positions spanning from Network Architect to Director of Network Strategy.

Anders Nilsson, President and CEO, Tele2
Thomas Björklund is a highly appreciated leader, a true role model and a strong ambassador of Tele2’s culture and values. He remains a part of the Tele2 family and is welcome back to the company at any given time.

Thomas Bjorklund, Outgoing EVP, Mobile Technology, Tele2
I have had a fantastic time at Tele2 and it is with great pride that I look back at everything that the Mobile Technology team has accomplished over the past 22 years. Tele2 is today operating one of the world’s most high performing and cost-efficient mobile networks.

Subex secured a six-year deal with VodafoneZiggo to deploy its ROC Partner Settlement and Route Optimization Solutions. 

VodafoneZiggo is a Netherlands-based operator offering fixed, mobile and integrated communication and entertainment services to consumers and businesses. 

The solution will be deployed on a SaaS-based model for VodafoneZiggo's new Interconnect Billing Platform, replacing three different existing legacy billing systems with a single solution, to reduce complexities and optimize costs. This deployment will also help VodafoneZiggo further reduce its operational costs through the Subex Managed Service Center of Excellence, to which certain business operations will be outsourced. 

As a part of the project, the service provider selected Subex's solutions for their Wholesale Department, to achieve business objectives through Subex's expertise in Wholesale Management and Managed Services. Apart from reducing operational costs, the deployment will also allow VodafoneZiggo to generate more revenues through the new functionalities of the ROC platform, in addition to improving interconnect billing and reconciliations.

Vinod Kumar, CEO & MD, Subex
Using ROC Partner Settlement, VodafoneZiggo will be able to address the dynamics of the entire partner ecosystem through a comprehensive wholesale solution. Deployment of this solution will enable flexibility as well as scalability to meet all business needs by the organization.

Michiel Peters, Director Wholesale, VodafoneZiggo
The partnership with Subex will definitely help us foray into newer and undiscovered segments with the revamping of our interconnect  billing platform.

Published in Technology & Solutions

Telia Company launched a new subscription-based service, City Vitality Insights(CVI) to help cities across the Nordic and Baltics to improve the urban experience for both locals and visitors while providing an accurate way to measure the impact of city planning decisions.

Cities across the Nordics and Baltics all strive to be the best place to live and work for their citizens. But many cities lack the detailed insights needed to make the most of their investments in infrastructure, services, events etc. This is where Telia City Vitality Insights (CVI) comes into play. CVI uses anonymized and aggregated mobility data from the Telia Company Network to measure and show crowd movement patterns in different parts of a city. This allows cities to quantify the impact of events and enables data-driven and sustainable city development decisions. By using these kinds of insights, cities will make better use of their resources and are able to measure the impact on city investments, making sure the they develop in a way that meet actual needs.   

City Vitality Insights is currently being rolled out in phases across the Nordic and Baltic countries. In Finland, some cities have already started using CVI whereas cities in Norway and Sweden will be able to start using the service later this spring. In this first release of CVI, cities will be able to feel the pulse of their city and take advantage of insights related to city planning, tourism development and event impact.

The service is based on anonymized and aggregated mobility data automated from Telia Company’s mobile network. Only grouped movement patterns are used, and the data is irreversibly anonymized which means individuals cannot be identified as all personal information is removed. City Vitality Insights is part of Telia Company’s portfolio of Location Insights, and marks the first of several packaged offerings centered around improving life in and around cities.

Kristofer Agren, Head of Data Insights, Telia Company Division X
This makes the whole concept of the Smart City come alive for real as the city now actually starts to understand its citizens. When analysing this data we can provide completely new insights that city planners, decision makers, event organizers and others can translate into actions and measures that actually make the city better, smoother and greener.

Published in Technology & Solutions
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