[White Paper] IoT-Driven Transformation: The Blurring Line Between B2B and B2C Markets

The IoT market is a growing opportunity for telcos, with a projected 27 billion devices by 2025. Historically, telcos have focused on the B2B segment within the IoT market due to the potential scale. However, a number of factors, including lengthy decision making processes, a need for diversification and a much larger customer base to tap into, all point to a growing importance of the IoT B2C segment.

Capitalizing on the B2C segment, however, may not be easy. In this white paper by Comarch, we will learn:

  • How to adapt connectivity management platforms (CMP) to the needs of both B2B and B2C customers
  • Example features of modern CMPs
  • A single pane of glass approach
  • How to leverage partners, resellers and distributors to tap into the IoT market

Read the free white paper here.

11 months ago / Comarch White Papers / By Ray Sharma