Jessy Cavazos is the Director of Brand Awareness at Keysight Technologies. Jessy joined Keysight's Industry Solutions Marketing team in January 2019 with a focus on 5G. Prior to that, Jessy was the Industry Director for the Test & Measurement practice at Frost & Sullivan. She joined the global consulting and market research company in 2002 and tracked the Test & Measurement industry for more than 15 years. Jessy has authored numerous market studies highlighting key opportunities and disruptive trends and has been published in industry-leading publications. Jessy holds a bachelor’s degree in international business from the Institut de Formation Internationale located in Rouen, France, now part of the NEOMA Business Schools.