RJ Licata is the Senior Director of Marketing at Terakeet, the Fortune 500's preferred owned asset optimization (OAO) partner for strengthening brand and consumer connections. With over 20 years of experience in the corporate, collegiate athletics, and small business marketing sectors, RJ guides Terakeet’s brand growth, protection, and expansion among its global business partners and growing employee base. He is a leading voice on the value of OAO as a dominant marketing strategy.