Ellen Velickovska is the Co-Founder and Managing Director of Swiss business messaging solutions and consultancy provider, telXira. Ellen’s unique goal in co-founding telXira in 2013 was to challenge the status quo in the business messaging market and provide user-centric solutions that are delivered with customer service end-to-end. Backed by over 20 years of telecom industry experience, she has led a talented and dedicated team of professionals to solve complex customer challenges with customer-focused solutions. Ellen played a key role in designing a platform that is intuitive and user-friendly in the way it delivers, manages and optimises business messaging for enterprises and service providers.