Hugo is an entrepreneur with over two decades of experience in the marketing communication space.  He is co-founder and CEO of Minima the world’s first truly decentralised blockchain protocol based entirely on mobile phones. Prior to launching Minima, Hugo founded and managed internationally awarded advertising agencies, creating global campaigns for companies including Vodafone, Toshiba, and Sony Electronics.  He was previously General Manager of marcomms at Sony Europe for its computer and audio divisions.