As Global Go-to-Market Leader for the Semiconductor business at NI, David Hall is responsible for leading semiconductor initiative go-to-market strategies. This involves understanding market needs, trends and expectations, architecting messaging around the value and differentiation of NI’s software connected solutions and ensuring success for NI’s semiconductor customers.

As a teacher and a learner, David spends his time educating customers on best practices for RF measurements and wireless technologies, authoring articles and application notes, and deepening his understanding of the technologies driving the future of test and measurement.

Hall holds a Bachelor’s Degree in Computer Engineering from Penn State University.