Shay Assaraf is the CMO of Optiva. He has vast B2B and B2C experience in marketing and strategy with more than 15 years in the telecoms industry. At Amdocs and before that with Pontis (acquired by Amdocs), he held various positions. In his last role, he led the marketing consulting and analytics teams addressing customers’ challenges using analytical data, machine learning, and artificial intelligence tools and expertise.

In Shay’s role at Optiva, he counsels CSPs to help them be more successful. This includes how to reap the benefits of the public cloud and maximize savings by migrating their OSS/BSS solutions to a cloud-native solution on the public cloud. He also helps CSPs to monetize their assets and act on their marketing strategies with hands-on guidance on data monetization, customer experience, and growth opportunity strategies in the digital era. Shay and the Optiva Business Value team help CSPs to stay ahead of market disruption, increasing competition, and shifting revenues to realize real business value.