Brad Roldan

Brad Roldan

Since joining Bandwidth in 2011, Brad has held leadership positions in R&D, Product and Sales. Under Brad's leadership, Bandwidth launched its first API CPaaS platform designed for enterprise developers seeking to transform communications through innovative applications. Brad is currently leading Bandwidth's A2P Messaging programs including Short Codes, Local Numbers, and RCS for enterprise customers seeking reliable, high-volume communication channels with measurable ROI.

Short codes, once the only way to send A2P (application-to-person) text messages at volume, are undergoing some growth pains. It’s no surprise, given their age.…

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