Ricardo Belmar is the Senior Director of Worldwide Product Marketing at InfoVista. Ricardo helps organizations in the retail, manufacturing, logistics, and financial services industries find business value from technology investments, as part of their digital transformation, by optimizing their enterprise network to deliver the best application user experience and omnichannel customer experiences. Ricardo develops market positioning and strategy for InfoVista’s enterprise solutions globally. and engages with industry influencers on technology trends via Twitter and LinkedIn. He is a featured member of RetailWire’s BrainTrust panel, was named Social Media Mayor at multiple retail conferences in 2015 & 2016 by RIS News, and is a contributing blogger for Retail Customer Experience and Mobile Payments Today.