Greg Wester, SVP, Marketing & Business Development at Mobile Posse, is a 20+ year veteran of interactive marketing and advertising. He has held leadership roles in areas spanning the areas of business development, corporate strategy, campaign optimization, research, and advertising sales.Prior to Mobile Posse, Greg was COO at VoodooVox where he lead advertising sales and all sales, marketing and PR operating functions.Before VoodooVox, Greg was Founder and President of Soapbox Marketing, a consultancy that helped brands strategize, design, launch, and measure best-practice digital word-of-mouth campaigns. Greg was part of the Executive Leadership team at Organic Inc., as well as founder of the Internet Media consulting practice for The Yankee Group. At The Yankee Group, Greg specialized in advising Fortune 500 clients on interactive marketing and advertising. A one-time engineer, Greg started his career building and testing interactive services at GTE Research Labs.