Allot Communications, a leading global provider of intelligent broadband solutions to communication service providers (CSP), has launched Allot SmartEngage, a solution designed to help mobile service providers to enhance and better monetize their engagement with their subscribers.
According to Allot, real-time awareness and analytics enable mobile operators to effectively on-board 50 million subscribers and gain 60% more opt-in engagement. Allot went further to say that the ability to engage users and secure service opt-ins during this stage of the user lifecycle can result in a significant revenue opportunity for mobile operators looking to deliver and monetize value-added services such as personal security, music streaming, cloud services, content bundles and others.
Allot said that the SmartEngage elevates customer experience management by using advanced traffic awareness capabilities delivered via the Allot Service Gateway to detect specific browsing activity and present the subscriber with offerings that are relevant to their profile, device model, operating system, and browser. The solution conducts granular, accurate, and scalable traffic analysis to identify and redirect only the relevant customer traffic stream, while leaving all other applications uninterrupted, added Allot.
Jay Klein, VP & CTO, Allot Communications
Mobile operators only have one chance to make a first impression and the Allot SmartEngage offering helps them to make sure that it is a positive one. In addition to the subscriber onboarding process, our solution can engage customers at critical points in time of their digital experience which could lead to an over 60% increase in new service registrations, while enhancing service provider brand recognition.
