Prushothma Rao, PCC Mobile Broadband’s founder, CEO and telecommunications senior expert spoke to Jan Standal, VP of Product Partnerships, Opera and Praveen Rajan, Head of Products - Internet & Services, Digi Communications, Malaysia on the recent release of Opera’s Sponsored Web Pass .
Opera, which started with browser services, has recently made a huge move into the digital advertising space, with its Sponsored Web Pass. The Sponsored Web Pass was developed through a series of initiatives sparked by Opera’s drive to increase Internet access for the world population, especially for the emerging markets. The Sponsored Web Pass is also part of Opera’s foray into the digital advertising space, spearheaded by its subsidiary, Opera Media Works.
According to Jan Standal, the vice president of product partnership at Opera, the Sponsored Web Pass enables operators to offer free Internet to users by collaborating with ‘sponsors’ who can then push advertisements and other sponsored content such as surveys, social media links and others to increase brand awareness and disseminate product and service information to their target markets.
The Sponsored Web Pass follows its predecessor, the Opera Web Pass that allows operators, especially in areas with low internet penetration rates to offer access to Internet via its Opera Mini browser with basic packages such as a day or a week pass. According to Jan, while other experimental packages are being constructed and rolled out to meet the dynamic demand in the market, such as content specific packages (e.g. 30 minutes of facebook), the basic packages are already helping a huge number of users to access the Internet at discounted rates and those charges are then consolidated into their existing mobile billing.
In addition to Opera Mini and Opera Web Pass, Opera also offers the Opera Max, an application level solution that enables users to better control their Internet and data usage, by providing intelligent and real-time feedback and analytics on their online activities and data consumption. Jan highlighted that Opera’s acquisition of Skyfire has enabled the company to incorporate Skyfire’s compression technology to this service, permitting Opera Max to go beyond its usage management function to manage content delivery based on factors such as network congestion, ensuring that the positive user experience is maintained at all times.
The integration of Opera’s solution on a single handset is expected to enhance overall user access and experience, and coupled with its compression technology, will increase the efficiencies and costs on both ends; the user as well as the service provider.