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Sony Pictures Partners CSG to Offer Complete Cutting-Edge 4K TV Viewing Experience

Sony Pictures Partners CSG to Offer Complete Cutting-Edge 4K TV Viewing Experience Image Credit: CSG

Sony Pictures Home Entertainment(SPHE) has selected CSG's Ascendon digital services platform to create a new service named ULTRA that allows consumers to buy and stream 4K movies and TV shows on Sony Android BRAVIA 4K TVs.

With this new service, consumers will be able to browse, purchase, favorite, search and playback a broad catalog of 4K UltraHD video content including High Dynamic Range (HDR) content, available only on HDR-enabled TVs, which provides enhanced color, brightness and detail. ULTRA will also feature digital extras, an interactive media experience that offers extra features such as behind-the-scenes photos, deleted scenes and other bonus material, optimized for the TV screen. ULTRA is powered by Sony Pictures Store and is compatible with UltraViolet, which allows existing Sony Pictures Store and UltraViolet users to access and stream other Sony Pictures Home Entertainment movies and TV shows within the ULTRA app.

Consumers can also visit the Sony Pictures Store website to redeem UltraViolet codes that come with SPHE 4K UltraHD discs currently for sale in the U.S.

Jake Winett, vice president of Consumer Services and Platforms, Sony Pictures Home Entertainment
This latest step we’ve taken with CSG allows us to bring new 4K video to market in a way that pairs the highest possible TV viewing quality with an intuitive and powerful consumer experience.

Kent Steffen, president of Global OTT Business at CSG International
4K HDR takes video content to the next level of the viewing experience and we are honored to partner with Sony Pictures Home Entertainment to be part of video’s evolution.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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