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Roku Launches Hybrid OTT & Enhanced Home Screen Offering for Operators

Roku Launches Hybrid OTT & Enhanced Home Screen Offering for Operators Image Credit: Roku

Roku recently announced that it is developing a hybrid set-­‐top box that will enable operators to offer linear and streaming services through a single device to consumers. Sky will be the first Roku Powered operator to deploy the new hybrid set-­‐top box later this year as part of its popular NOW TV service in the UK.

Roku said that it is also introducing new customization features, giving Roku Powered partners the ability to have more control over the home screen experience, enabling them to surface content directly on the home screen or give recommendations to their customers. 

The Roku Powered licensing program, debuted with Sky in 2014, is an end­‐to­‐end solution designed to help operators grow their addressable market and reduce customer churn. The Roku Powered program is already enabling Operators in the UK, Germany, Austria, Italy and Australia to provide OTT video services for their subscribers

Andrew Ferrone, Vice President Pay TV at Roku
With the new Roku Powered hybrid set top box we are enabling operators to bridge the gap between linear broadcast and streaming TV services. Many consumers have a hybrid viewing pattern and leverage both traditional broadcast and on demand or catch-­‐up services.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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