Digital marketing company Listrak has teamed up with Syniverse to expand the suite of mobile marketing services Listrak offers retailers and other brands across the U.S.
The collaboration will enable Listrak to integrate messaging services as part of its cross-channel offerings that include mobile engagement, email and social media marketing, and web display advertising.
One example of Listrak’s success with messaging includes its work with fashion retailer Rainbow Shops in launching an in-store messaging program that increased its database of customer information. Through the first 10 months of the campaign, Rainbow Shops gained 25,000 weekly subscribers and saw a 92 percent email acquisition rate through its text-to-join messages, claims Syniverse.
Listrak is able to access these messaging capabilities through Syniverse’s Application Programming Interfaces (APIs) for mobile and web applications.
Messaging will continue to open a number of possibilities for growth in mobile marketing, as global spending on mobile is predicted to overtake desktop this year, reaching 56 percent, according to Dentsu Aegis Network. Additionally, in 2018, mobile advertising spending is predicted to account for a total of $116.1 billion worldwide.
Ross Kramer, CEO, Listrak
Our agreement with Syniverse will allow retailers to build stronger relationships with consumers through a variety of messaging use cases, like location-based marketing offers, contest competitions and reward program notifications, as well as billing and shipping updates.
Jeff White, Group VP and Chief Revenue Officer, Syniverse
With the efficiency and flexibility of our ready-to-use, open-standards-based APIs combined with Listrak’s cross-channel capabilities, we can help companies implement a variety of messaging solutions to more powerfully and precisely connect with their customers.
