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Italy's Wind Tre Selects MATRIXX Software for Digital Commerce Platform

Italy's Wind Tre Selects MATRIXX Software for Digital Commerce Platform Image Credit: Wind

Wind Tre, a leading operator in the Italian mobile market, with over 31.3 million customers and 37% market share, will use MATRIXX Software as a digital commerce platform for its Wind and 3 brands.

With the solution, Wind Tre will be able to create, package, market, sell and deliver products and services to all its consumer and business customers in fully digital mode. It will be a simple and flexible experience for customers, including a completely online option to purchase, pay, and customize their services.

The MATRIXX Digital Commerce platform will be at the heart of the new digital customer platform, enabling customers to personalize their telecom services. At the same time, it will enable Wind Tre to consolidate its infrastructure by reducing the number of systems, simplifying processes and modernizing the way it interacts with its customers.

The agreement with MATRIXX forms part of the investment plan that Wind Tre is doing to improve and simplify the network and services, and to confirm its leadership in the Italian market.

Michiel J. Van Eldik, Chief Digital, Wind Tre
MATRIXX is at the center of our digital vision because it allows us to create new and exciting experiences for customers, no matter where their digital journey begins. In addition, MATRIXX provides our customers with real-time products and services with a sales model that guarantees fun, value, and convenience.

Benoit Hanssen, CTO, Wind Tre 
We expect a lot from the new MATRIXX platform. It will be at the heart of our new digital IT infrastructure, providing our customers a more simple, reliable, online experience of our services.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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