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Mahindra Comviva Launches MobiLytix Customer Engagement Platform for Digital Payments

Mahindra Comviva Launches MobiLytix Customer Engagement Platform for Digital Payments Image Credit: Mahindra Comviva

Mahindra Comviva this week announced the launch of MobiLytix Customer Engagement for Digital Payments, a marketing engagement automation platform for digital payments, revitalizes existing mobile money lifecycle leading to top-line as well as bottom-line growth. It is designed to drive higher level of customer engagement in the digital payments space. 

The solution takes a data centric and analytics approach to mine new opportunities at each and every stage of the mobile money lifecycle, with the aim to drive higher levels of usage and retention, through highly-contextual offers and promotions that are embedded with a deeper understanding of customers' behavior and wants, said Mahindra Comviva.

It serves to put the right enablers in place for onboarding more subscribers and building a bigger mobile ecosystem by encouraging more usage of mobile money, developing subscriber as well as agent engagement level, creating long-term relationship with subscribers and thus improving customer stickiness.

Mahindra Comviva claims that its Customer Value Solutions has over 40 deployments in 25 countries across the globe and empowers over 250 million customers.

Its MobiLytix Suite provides marketers with data-driven marketing tools that helps them to deliver highly-contextual marketing across multiple channels and on any device.

Using MobiLytix suite, marketers can acquire, analyze and apply information about customer context to orchestrate personalized, real-time interactions to drive revenue performance and gain competitive advantage. It delivers 800 million digital marketing messages per day and provides over 60% accuracy for churn prediction, said the company.

Amit Sanyal, Business Head, Consumer Value Solutions, Mahindra Comviva
Increasing mobile money usage remains an important challenge, with the global customer active rate standing at a measly 32.6%. The key to reducing the chasm between mobile money registration and the actual usage is personal and timely communication to decrease uninstall rate and increasing retention rates in the long term. 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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