Internet-of-thing(IoT) along with Customer Experience Management(CEM) emerge as key priority areas for operators, followed by Big Data, NFV, SDN, Cloud Computing, BSS/OSS and AR and VR, according to a new report by Mahindra Comviva - 'The Business of Tomorrows'.
The survey found that IoT holds tremendous potential. For 75 per cent of respondents, IoT will drive growth for the Internet space in the future. For 32 per cent of respondents, smart city deployment could emerge as the biggest usage case for 5G, enabling cities around the world to connect to various types of infrastructure and amenities.
The survey was carried out in collaboration with Mobile World Live, an online communication hub for the global mobile industry, intervied operators across various segments, including the overall industry landscape, mobile payments, 5G, content, customer analytics and mobile broadband were surveyed.
CEM will form an integral part of this strategy too, as identified in the survey. 63 per cent of respondents expected to invest in proactive customer experience, due to the rise of predictive, descriptive and prescriptive analytics.
Commenting on the study Manoranjan Mohapatra, CEO, Mahindra Comviva said, "Fueled by booming demand for mobile data, the opportunities in the digital content and mobile financial services and under pinned by the promise of 5G, operators clearly have a major role in shaping the Business of Tomorrows driven by new technologies adoption leading to innovations and growth. We are committed to work in this ecosystem to drive future readiness of the operators, leading to the next level industry transformation."
As per the survey, there is no clear winner in the mobile payments space. A number of segments have emerged in the field, and while technology continues to evolve, financial inclusion for the masses must remain the key benefit and priority.
The report stated that operators will need to fine tune their strategies to address challenges like affordability, CAPEX and OPEX related issues, customer retention, and a comprehensive strategy to cash in on the data opportunity.
