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Mobile Advertising: What Not To Expect in 2016

Like many around this time of year, I was asked to write a piece on what could we expect in…

MOVIT Inks Partnership with Smaato for its Mobile Ad Exchange

Canada-based Movit Media has signed a mobile advertising service agreement with Smaato, a California-based independent mobile ad-exchange to monetize its …

Smaato Shows How Mobile and Ad Industry Synergies Can Accelerate MNOs’ Foray into Mobile Advertising

In recent years, mobile advertising saw its growing popularity attracting cross-industry players, including Mobile Network Operators(MNOs), as revenues in this…

Smaato's Fraud Detection Engine Tackles Click Fraud and Low Quality Ads with Artificial Intelligence and Auto-Learning

Smaato, the leading global mobile ad exchange, Wednesday unveiled a new fraud detection engine that tackles click fraud and low-quality…

Indosat, Smaato Launch Mobile Advertising Exchange in Indonesia

Indosat, a member of the Ooredoo Group, Tuesday announced at the ongoing Mobile World Congress the launch of the Indonesia…

Flytxt, Smaato Partner to Offer Ad Monetization Solutions for CSPs

Flytxt has formed a strategic partnership with Smaato to help service providers to increase their monetization, leveraging on its extensive…

Smaato Integrates with Factual's Geopulse Audience Solution To Improve Mobile Ad Targeting

10 years ago
Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform, has formed a strategic partnership with …