Video sharing site, Vimeo has acquired VHX, a startup that provides a platform for over-the-top subscription video channels and transactional Video-on-Demand(VoD). The acquisition will provide Vimeo the tecnology to launch white-label services that will enable a wide range of customers, mainly studios, agencies, as well as broadcasters to air their own content online.
As part of the deal, VHX team of 22 staff including co-founders and a large number of business development employees will join Vimeo. VHX’s white-label OTT platform has roughly 30,000 active subscribers to 100 SVOD channels.
“Vimeo is home to the world’s leading video creators and the viewers who love them, and we’re excited to add VHX’s team and technology to our streaming marketplace,” Vimeo CEO Kerry Trainor said in announcing the deal. “As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”
