Vodafone UK, this week announced that its Pay-as-you-Go (PAYG) customers will be able to top-up at any time of the day using simple QR codes. The Operator will leverage Powa Technologies’ mobile commerce platform, PowaTag. The solution turns magazine adverts, catalogues, posters and even product packaging into immediate points of sale, allowing customers to top-up directly and simply by scanning a specialised QR tag/code.
Vodafone customers are required to download the app, scan the PowaTag, choose their top-up value and have it credited to their existing balance. Vodafone customers will be able to use the PowaTag solution to top-up in a variety of locations and destinations across the UK, including Vodafone’s more than 500 retail stores as well as Argos, Brighthouse, Co-Op, Sainsbury’s, Tesco, JD Williams and Wilkinsons stores.
In addition, international students going to the UK in September will receive a Vodafone SIM pack from UCAS this month with a PowaTag printed on the back, which allows them to top-up as soon as they arrive.
Cindy Rose, Consumer Director at Vodafone UK
Our customers have told us they wanted a tool that allowed them to Top Up swiftly at their leisure at a time which is convenient and which suits their schedule. Our Pay As You Go plans offer great value and which are affordable and flexible: with this TopUp addition we are making Vodafone the network our customers can depend on.
Dan Wagner, CEO and Founder of Powa Technologies
PowaTag allows people to top up their phones virtually anywhere at any time and with 46 million people expected to use smartphones by 2018 in the UK, so this is perfect timing for us to team up with Vodafone. Mobile users can top up quickly, efficiently, and effortlessly using our platform. We created PowaTag to give people a universal solution to complete everyday transactions quickly and efficiently – it allows them to do anything from topping up their mobile phone, purchasing a handbag, or donating to charity, while turning almost any medium into virtual shop fronts.
