Syntonic on Wednesday announced the availability of its sponsored data app, Freeway by Syntonic, for Verizon Wireless’ sponsored data services. Syntonic has already partnered with Verizon's top rival, AT&T to take advantage of AT&T’s sponsored data program that allows developers or advertisers to pay for the mobile data charges incurred to access their content.
Freeway by Syntonic is now the first cross-carrier sponsored data solution supporting two of the world’s three largest mobile carriers (by revenue) and reaching nearly 140 million mobile subscribers in the U.S. on both Android and iOS devices.
Sponsored data is an innovative model that allows content providers and advertisers to offer “zero-rated” content and services without impacting a subscriber’s mobile data plan. By connecting subscribers to applications and content without incurring data charges, Freeway by Syntonic gives app developers and publishers a frictionless way to acquire, engage, and monetize consumers, said Syntonic.
Syntonic added that its cross-carrier sponsored data solution eliminates the need to develop carrier-specific solutions, making it easier to reach broader audiences.
Perform Group, a digital sports content and media group, has partnered with Syntonic for Freeway’s cross-carrier reach. Perform Group’s media properties includes GOAL, the world’s number one digital football association, reaching over 60 million football fans around the world every month with over 1 billion page views.
Gary Greenbaum, CEO & C-Founder of Syntonic
Sponsored data business models are quickly gaining in popularity, and content providers are the immediate beneficiaries of our cross-carrier, multi-platform solution – giving them the reach and flexibility to deepen their engagement with massive audiences that want greater access to mobile content.
