Following the footsteps of T-Mobile’s 'Binge On' program, Three UK's has launched ‘Go Binge’, offering unlimited data for customers to watch certain streaming services.
With 'Go Binge', Three's mobile subscribers can enjoy a number of streaming services such as Netflix, TVPlayer, Deezer and SoundCloud, without worrying about their monthly allowance.
Three said it undertook an extensive period of consumer research and in-depth trend analysis to develop an unrivalled understanding of consumer’s mobile streaming behaviours.
This research has identified an explosion of binge-watching and content streaming, proving beyond all doubt that bingeing is the new normal when it comes to the nation’s viewing and listening habits.
According to the results of the research, more than one in five Brits (21%) say bingeing is now the only way they watch a TV series. Currently 22% also regularly binge content on the go clearly indicating people’s desire to watch and listen to content, especially during downtime such as when they are commuting.
Three wants to give people more freedom so they can stream content as and when they wish. Nearly 40% of the UK also admitted that they worry about streaming on the go due to the fear of using too much data.
Dave Dyson, CEO, Three
It’s my ambition to unlock any restrictions that stop consumers from enjoying their mobiles and using them to do the things they love. With Go Binge we are the first network in the UK to give people the freedom to use their data to stream their favourite shows and music without any boundaries and without worrying about restrictive data allowances and charges.
