Parks Associates announced a new connected car research that shows 92% of U.S. car owners perform an activity that requires a mobile or Internet connection while driving.
In response to this consumer demand for in-car connectivity, U.S. automakers will spend $10.8 billion for in-vehicle software in 2017, increasing to $16 billion by 2022, forecasts the market research firm.
"One way automakers are trying to meet consumer demand for connected car technology is by implementing voice technologies in their vehicles, which follows the success and popularity of this interface with Amazon's Alexa, Apple's Siri, and Google's Assistant," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. "Nuance Dragon Drive's personal assistant is already deployed in more than 130 million cars from automakers such as Audi, BMW, Ford, and Toyota."
Parks Associates notes that despite increasing demand and adoption of connected cars, over 50% of U.S. car owners are concerned that connected car features will lead to distracted driving.
