Info Image

The Role of Software Intelligence in Network Transformation

Increasing price pressures and the insatiable demand for bandwidth sees Communication Service Providers (CSPs) pushing for newer monetization strategies. In doing so, they realize that most of these strategies are underpinned by their ability to innovate existing offerings, across both retail and enterprise markets. More importantly, CSPs are gearing themselves to respond to market demand in real-time and in a more contextual and targeted manner, to open up new revenue streams and enhance existing ones.

Towards this end, CSPs as well as Mobile Network Operators (MNOs) are embarking on the shift towards a software-centric network which enables them to introduce newer functionalities into the network, rapidly innovate their services and accelerate time-to-market for their offerings. In this regard, Software Defined Networking (SDN) and Network Functions Virtualization (NFV) have become key focus areas for many Operators, and early initiatives in this space have already begun taking shape world over.

With SDN and NFV, MNOs will be deploying software solutions that will enable their networks and services to respond to changes more rapidly, giving them a strong competitive edge in today's marketplace. Intelligent software solutions that are able to monitor network performance and subscriber usage, enforce policy rules, identify and anticipate subscriber needs, create real-time responses to these needs, measure subscriber experience and continuously optimize the overall service delivery to ensure the highest quality of service at all times, will be critical for any MNO as the number of services and subscribers continue to grow phenomenally over the coming years.

In its latest white paper, Mahindra Comviva, a leading value-added services provider for mobile operators, discusses how Software Defined Intelligent Networks(SDIN), which refer to intelligent and virtualized networks, are paving way for CSPs and MNOs to drive service innovations, powered by both robust analytics and software that provide a high degree of scalability, interoperability, flexibility and that are highly cost-effective.

The whitepaper which was jointly developed with Ovum, a leading research firm in technology, discusses among others, factors pushing for a new approach to networking, the transformation of service provider networks, role of SDN/NFV in supporting CSPs’ business models, typical use-cases for the deployment of intelligent software solutions for networking, principles of SDIN and overall recommendations for CSPs.

Excerpts from the white paper:

..The modeling of future networks

..Benefits of Software Defined Intelligent Networking:

  • Network optimization through smart traffic steering, traffic shaping, and improved utilization of costly network assets using real-time analytics

  • Simultaneous optimization of network utilization and subscriber experience

  • Offset of the sunk costs of the 4G/LTE network with additional revenue sources including:

    • New advertising revenues based on knowledge of subscriber preferences

    • The ability to monetize underutilized network capacity by offering selected subscribers temporary enhancements to their broadband access

    • Offering new "Family Plans" and other new services that require near-real time information across many locations....

For more details about Software Defined Intelligent Networking, download the free whitepaper here. 

Sponsored Content  

30 July 2015 / Mahindra Comviva White Papers / By Tara Neal